Clients recognize Whitney as a brand building marketer and strategist: he creates clarity out of complexity; builds dynamic teams; identifies the greatest potential market for organizations and their offerings; and maximizes their effectiveness of entry and performance in the marketplace and conversation economy.

Whitney & Company Whitney is CEO of Whitney & Company, a global consultancy focusing on branding, marketing, community and growth. We help organizations grow and transform by getting more out of their brands, their investments, and their people. A network of expert consultants based in Asia, Europe and Americas provide strategic, creative, and organizational expertise to create clarity out of complexity, diminish execution risk, and increase the value of organizations and their offerings. Whitney & Company works with clients to help them leverage brand strength across multiple distribution channels, industry sectors, and conversations.

Brand Strategy Whitney's brand strategy practice builds brands from the inside out by merging the classically discreet areas of marketing and brand management with organizational development. We create organizational capacity to face and solve business challenges by finding answers within a company's own roots and systems. This differs from a more traditional consulting approach where company issues are taken away, solved, and then returned as answers.

Clients Recent client experience include: Alltel, Auspex, Autodesk, BEA, Check Point Software Technologies, Charles Schwab, Cisco, Consolidated Freightways, Disneymobile, IBM, Kaiser Permanente, Mediaplex, Neopost, Safeway, Siemens, SEMI, Shell, Sprint, State Fund, State Street Global Advisers, 3Com, Verizon Wireless, VISA, Vodafone, Wells Fargo, and various non-profits and successful start ups (sales, IPOs, spin offs).

Change Agent As an Interim Executive, Whitney has a transformative impact on clients and their bottom line well beyond consulting. These transformative roles and results include: Chief Marketing Officer of Motiva (repositioned company, bought by Pfizer), Chief Marketing Officer of The Fruitguys (repositioned company, doubled value), Chief Strategy Officer of SF Interactive (advised CEO and key clients, bought by Butler Stern Shine), Executive Creative Director of Claria (repositioned company, Microsoft offered $500 million), VP of Marketing of Quote.com (repositioned company, bought for $78 million by Lycos), and VP of Marketing of OpenGrid (repositioned company, raised $70 million).

Campaigns He is deeply involved in strategizing, concepting, managing and measuring effective branding, social media, advertising, direct marketing, sales promotion, collateral, identity, corporate communications, investor relations, employee retention and interactive campaigns for Fortune 500 companies and others. Whitney's value proposition is to maximize clients' ROI and market value through a three-fold combination of strategic planning expertise, marketing skills, and creative talent for brand new results.

Chevron Prior to starting his current consulting practice, he was Interim Managing Director and Creative Director of Chevron's marketing/communication unit at corporate headquarters in San Francisco. Whitney provided strategic marketing and management consulting services to internal clients and strategic partners worldwide. He simultaneously restructured the unit and tripled its revenues, and optimized and integrated the performance of units acquired through the purchase of Gulf Oil.

Ogilvy & Mather In New York City, Whitney worked with a number of multinational marketing agencies such as Ammirati Puris Lintas Direct, Jordan McGrath Direct, and Ogilvy & Mather Direct. First as a consultant and then as VP, General Manager & Creative Director of Ogilvy & Mather Direct/Design, he created a global strategic, creative, and multilingual production system for IBM, and provided them with integrated marketing communications and consulting in North America, Asia, Europe, and Latin America, as well as for American Express, @Home, Compaq, Jaguar, Johnson & Johnson, Juno, Kraft, Lufthansa, NYNEX, Ryder, and Seagrams.

Vosburgh International Before starting his consulting practice, he was CEO and Creative Director of Vosburgh International, a strategic marketing and creative agency and consultancy, where he worked with consumer and business-to-business clients around the world. Clients included agencies and AIG, American Express, AT&T, Apple, Avis, British Telecom, Citibank, Ernst & Young, General Motors, Kraft, IBM, Lever, Merrill Lynch, Reader's Digest, Shell, and United Nations.

Grey Direct Prior to forming his own consultancy, Whitney was Creative Supervisor at Grey Direct and worked with other Grey divisions in New York City. He was responsible for strategy, brand character, concept and execution of television and print advertising, direct mail, collateral and sales promotion. His group worked on Bristol-Myers, General Foods, IBM, Johnson & Johnson, Merck, NYNEX, Pepsi, and Procter & Gamble.

Agency, Media & Corporate In addition to Whitney's full time positions at DDB and Grey, he consulted for BBDO, Chiat/Day, Ketchum, Frankel, and Interbrand. On the client side, he worked with Time Magazine, The Wall Street Journal, Newsweek, and American Express.

Merrill Lynch He was a special consultant to Merrill Lynch in North America and Europe on their branding sponsorship for the 1992 Olympics, and managed their international branding and corporate identity program.

Education Whitney graduated with a B.F.A. in Communication and Information Design from Parsons School of Design in New York City. He also studied at University of California at Berkeley, St. Martin's School of Art in London, the International Center of Photography in Paris, the Hanna-Barbera School of Animation in Hollywood, the Art Students League and the School of Visual Arts in New York.

Books He is featured in two books: the New York Times bestseller Free Agent Nation by Dan Pink, a well known author and writer for Fast Company, and A New Brand of Expertise: How Independent Consultants Are Transforming the World of Work by Marion McGovern, founder of M Squared Inc. Whitney is currently working on a series of books on Baby Boomer branding in the Conversation Economy.

Global He has a lifetime of international experience -- he has worked all over the world, and lived and studied in Europe, Asia and the Americas. Whitney speaks American, British English and French, as well as a touch of Dutch, Spanish, Japanese, Chinese, Hindi and Hebrew.